Coaching
& Workshops
Telling stories in an engaging way, using social media strategically, or conveying complexity clearly – in my practical workshops, I explain how!
Journalists, researchers, creative professionals, and professional communicators at every stage of their careers can benefit from my workshops.
I give in-house trainings and teach courses within larger programs. Also, I offer individual workshops and personal consultations for content analysis and actionable strategies.
My seminars are modular and can be combined with each other.
My recommendation: Storytelling + Social Media – that way theory, practice, and strategy are always included.
Curious? fritz@fotografritz.de
I've been teaching seminars on storytelling, social media, and investigation since 2016. What sets me apart from other trainers is my many years of practical experience as a photographer, writer, journalist and filmmaker:
When they take my courses, participants can create podcasts, improve their writing, produce videos, take more appealing photos, and increase their follower count. They learn to recognize fake news and translate complex content into compelling posts. My modules are among the best rated in their institutions, and almost 90% of the participants apply the skills they learn in their work over the long term.
It is important to me to teach principles that will benefit participants for a long time and that they can use regardless of changing platforms and media – a sustainable digital skill set.


Your seminar was by far the best of all!
Holger F.
Was one of the best workshops in my education.
participant
I look back fondly on your seminar!
Wenke D.
My Seminars

Storytelling
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The building blocks of every story
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Nine storytelling models that always work
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Creating content that will be remembered – theory and practice
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From issue to interest – how to find a story
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No more boring writing – creating suspense for content
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Communicating visually – creating better photos and videos
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Producing podcasts that people actually enjoy
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Constructing a scene

Social Media
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Which platform is the best? The spectrum of the social landscape
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YouTube – Growing reach with long and short videos
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Instagram – The most important network
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Using TikTok effectively
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Strategy for LinkedIn
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How to create posts that will be shared
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The perfect hook and social video
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Shitstorm! How to prepare for crises
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Building and maintaining a community – How Social Media becomes sustainable
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Strategy and Content Analysis – How to evaluate your appearance and numbers

Science Communication & Media Literacy
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From complicated to sophisticated: How to communicate information that will be remembered
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How do I recognize fake news, and what can I do about it?
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Successful science communication on social media
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Communicating science visually with video and design
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Media training in front of and behind the camera
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Developing core messages for giving great interviews
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Tools for research: How can I verify content?






